Did you know that the 2012 Honda Accord is built right here in the United States? Did you know that it's also the first model that Honda chose to produce in North America?
When the Japanese automaker made that decision thirty years ago, there were many industry insiders and general skeptics who thought they were taking a big risk... And for what it's worth, Honda really was. At the time, the only foreign automaker building vehicles in the United States was Volkswagen, and they results from their endeavor weren't exactly precedent for the Big H to make such a bold move.
Nevertheless, it was a decision that Honda knew it needed to make. And while there was a brief bout of skepticism from the car-buying public early on, it soon faded. Specifically, consumers would seek out Accord models with a VIN that started with J, as it denoted the vehicle was built in Japan. However, upon seeing that there was literally no difference between the two types, consumers soon began embracing the idea of an American-made Accord.
"Once (Honda) had the trial by fire and came through, clearly, it emboldened others. It was the opening of the floodgates," says John Voorhorst, a consultant and retired executive of auto-parts supplier Denso. Foreign companies "saw that you could come here and not have to have a Volkswagen-esque experience."1
These days, Honda of Frontenac, conveniently located at 885 S Lindber Saint Louis, MO, honestly expects nothing less than an Accord made right here in the U.S. Still a bit skeptical yourself? Contact us today to arrange a test drive.